DRINK WELL AND DO GOOD WITH OCEAN BLU VODKA SODA
Ocean Blu, BC’s newest vodka soda beverage commits heavily to ocean conservation, shoreline cleanups, and marine life preservation.
VANCOUVER, BC March 7, 2018
– The drink of summer has arrived, and the feel-good vibes are strong with just 100 calories per can, no plastic packaging, and $0.25 from every six-pack sold committed to environmental initiatives supporting oceans, waterways and marine life.
Ocean Blu ready to drink cans are refreshing vodka sodas offered in Pomelo Nectar and Coastal Berry flavours. These alcoholic sodas, sweetened with Stevia leaf extract, were created for fun-loving humans that want to drink well while doing good.
“We are confident we have nailed the light taste today’s market is seeking, but what we are equally excited about is the opportunity to lead our category with an environmental commitment. Ocean Blu’s Preservation Promise inspires action and protects the environments that we love the most in a tangible way,” says Mathieu Aubin, Ocean Blu Marketing Director. “With only 100 calories per can, people can drink well and do good too.”
Ocean Blu is the preferred vodka beverage of the Vancouver Aquarium, an Ocean Wise© initiative, and the cans will carry the Ocean Blu “Preservation Promise” badge, an assurance of dedication to keeping ocean life healthy and abundant for generations to come. Ocean Blu’s packaging is recyclable cardboard with no plastic rings to entangle wildlife or pollute waterways, and $0.25 from every six-pack sold will go towards ocean shoreline clean-up initiatives and marine wildlife preservation.
“We are thrilled to partner with Ocean Blu,” said Jeremy Douglas, Vice President of Development for Ocean Wise. “Not only are we excited to be showcasing a product that appeals to a wide audience, we have added an exciting new partner in conservation. Ocean Blu is making a substantial contribution each year to support the Great Canadian Shoreline Cleanup, a national conservation initiative of Ocean Wise and WWF Canada which engages tens of thousands of people each year to keep our shorelines free of garbage and debris. As a self-supporting non-profit organization, partnerships like this one with Ocean Blu are essential to our work to advance ocean conservation and protect aquatic ecosystems.”
Environmental activism is an important pillar of Ocean Blu’s ethos. There are several beach clean-up days planned across the province this spring and summer 2018 in partnership with Great Canadian Shoreline Cleanup and other like-minded organizations dedicated to the protection and enjoyment of oceans and beaches. For more information on how to get involved and see upcoming events, visit the Ocean Blu website. LINK: https://www.drinkoceanblu.com/upcoming-events
Saving the ocean is thirsty work, and Ocean Blu vodka sodas are the perfect way to celebrate good deeds done for the environment. Try Pomelo Nectar for a lightly-sweetened, mellow citrus flavour with a splash of nectarine, or drink in Coastal Berry’s refreshing plump, ripe berry flavour.
Ocean Blu can be purchased at independently owned and operated liquor stores in British Columbia as of March 12, 2018. Festival-goers to British Columbia’s most exciting new music food and art festival SKOOKUM, taking place September 7-9, 2018, will also enjoy Ocean Blu as a featured beverage partner on the festival grounds at Stanley Park. Each can of Ocean Blu contains 100 calories, and 5 percent alcohol, and purchasers must be of legal drinking age in their respective province or state.
About Ocean Blu Ocean Blu is a canned, ready to drink, 100 calorie vodka soda with 5% alcohol that features plastic-free recyclable packaging, activism opportunities including organized beach clean-up days, and $0.25 from every six-pack sold committed to environmental initiatives supporting oceans, waterways, and marine life.
Ocean Blu comes in Pomelo Nectar and Coastal Berry flavours, is made with all-natural ingredients, and is sweetened with Stevia leaf extract. This lightly sweetened vodka served with a twist of environmentalism is the preferred vodka beverage of the Vancouver Aquarium, an Ocean Wise initiative and carries the Ocean Blu “Preservation Promise” badge to keep ocean life healthy and abundant for generations to come.
About Ocean Wise©
Ocean Wise is a not-for-profit organization whose vision is a world in which oceans are healthy and flourishing. www.ocean.org
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Michelle Leroux PR
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